Murray specializes in enabling entrepreneurs to achieve their business and impact objectives, helping them succeed in realizing their vision.

After tinkering in entrepreneurial endeavors in his teens, Murray started his career in finance, before spending most of his 20s in entrepreneurship within the creative industries.

He later developed growth plans for mission-driven startups and guided large organizations on their purpose-led sustainability strategies. He was also co-owner of a cooperative for ventures that create societal impact, acting as an advisor to social enterprises and developing the organization’s impact financing function.

Upon moving into the world of sustainability and social impact, Murray developed a strong view on the role of enterprise in driving a new sustainability agenda across a variety of life cycles: from impact-focused startups to SMEs within the B Corp movement and large-scale enterprises evolving their business models.